United Utilities joins forces with emergency services to warn about the dangers of cold-water shock

‘Don’t take the risk, it’s just not worth it’. That’s the message from United Utilities as they join forces with emergency services to highlight the dangers of cold-water shock.

The warning comes as figures from the National Water Safety Forum revealed that most drownings in the UK occur in inland waterways, rather than on the coast.  

The water company for the North West has joined forces with emergency services to produce a series of hard-hitting videos which remind people that cold water can kill in less than 60 seconds – and advice on what to do if they do get into trouble. 

As well as reminding people that swimming isn’t allowed at any of its reservoirs, the videos which will be shared on social media and made available for schools highlight the dangers of open water swimming in rivers and lakes. The first video is available here. 

Jo Harrison, Asset Management Director at United Utilities explained: “Tragically, every year when we get a spell of warm weather, there are drownings in waterways across the country and it is heartbreaking to see this loss of life, particularly when many of the victims are so young.  

“Our reservoirs may look like a tempting place to take a dip, but they have hidden dangers, such as cold temperatures, hidden operational equipment, and steep sides which can make it difficult to get out. They are also often in remote locations which makes rescue difficult when people get into trouble. Our message to young people is clear: please don’t take the risk.” 

People getting into difficulty are reminded to follow the ‘Float to Live’ advice shared by the RNLI - Float To Live – What To Do In An Emergency – RNLI. If you spot anyone in trouble, call 999 and if possible, throw a life ring, or buoyancy aid to help them. 

Steve Turner, Watch Manager at Lancashire Fire and Rescue Service, knows how tempting it can be to jump into a river.  

He said: “I took horrendous risks as a child, knowing what I now know, I wouldn’t go near, I’ve seen the impact. It could be warm outside, the body of water could be 10C, or colder and that’s when cold water shock kicks in, then it is a race against time.” 

Grant Baxter, a Group Manager at North West Ambulance Service, added: “If you jump into a swimming pool your body can feel a bit of a shock – jumping into open water can be 10 times worse. When people get into difficulty, the clock is ticking, the locations of the reservoirs and rivers mean it can take time for help to arrive and unfortunately it can be too late.” 

Lancashire Police Sergeant, Elliot Jones, said: “This joint work with United Utilities and partner emergency services is vital in reinforcing the dangers of open water swimming to our communities. Many officers, myself included, have attended incidents involving drowning or serious injury - situations no one should face and that could have been avoided. 

“Sadly, we continue to see fatalities and injuries. While warm weather can make a ‘quick dip’ tempting, I urge anyone considering it to first watch this video and reflect on the risks. 

“The key message is simple: it isn’t worth it. Think carefully before entering open water, don’t feel pressured to follow others, and parents should ensure their children fully understand the dangers.”