Oldham Athletic boss Frank Rothwell this week took on the challenge of the World's Toughest Row.
The football club chairman aims to raise £1m for Alzheimer's Research UK.
In this video he explains why he has taken on this huge challenge for the charity.

New Droylsden Marina development officially tabled
Stalybridge Street Fest returns tonight (come rain or shine)
Poplar Street Primary School celebrates positive Ofsted report
Decision on Droylsden landmark due next week