Oldham Athletic boss Frank Rothwell this week took on the challenge of the World's Toughest Row.
The football club chairman aims to raise £1m for Alzheimer's Research UK.
In this video he explains why he has taken on this huge challenge for the charity.

Guinness to give away free pints at Curzon Ashton
Paws, treats and festive cheer
Tameside wins national recognition for healthier, sustainable food efforts
Young people find new opportunities through Tameside Youth Justice sports partnerships